My Work So Far
Like It Or Not
Digital Editorial Series
2019-Now
For this FOX 5 Atlanta recurring digital series, I facilitate all communications between the SVP General Manager, legal department, and editorial contributors. I also independently handle the remote production and post-production process, which includes GFX planning and editing in Adobe Premiere.
As Marketing Coordinator, I work closely with the FOX 5 Community Affairs Director to oversee the logistics and communications involved in all station nonprofit campaigns. For the 2021 Toys For Tots campaign, included above, I wrote the PSA copy and collaborated with the graphics hub and FOX 5 creative producers to finalize the visual concept.
Good Day Atlanta Giveaway
Recurring Station Contest
2019-Now
I independently orchestrate all station and sponsored contests at FOX 5 Atlanta. The "Good Day Atlanta Gift Card Giveaway", our most frequently recurring contest, has greatly amplified station email marketing efforts and boosted ratings during key sweeps periods. I manage the legal and financial approvals for this contest, as well as the contest build-out and promotional campaigns. I wrote the spot included above and ensured it met all FCC guidelines.
Toys For Tots
Annual Community Affairs Campaign
2019-Now
Faith Leaders Vaccine PSA
Station PSAs
2021
My efforts on this COVID-19 public service announcement included research of diverse religious leaders in the Atlanta area and their stances on vaccination, as well as extensive outreach and coordination in preparation for the shoot at the National Center for Civil and Human Rights.
High 5 For Teachers
Annual Sponsored Contest
2020-Now
FOX 5 Atlanta's "High 5 For Teachers" contest is a sponsored, multi-step contest that spans 10+ weeks. Each year, I act as the chief liaison between our sales, news, legal, and creative departments to execute all contest steps according to the client's preference. I also supervise the production and approval of our on-air and digital promotions (2021 campaign spot included above) and execute all winner correspondence/prizing.
Reading With Ron
Weekly Digital Series
2020-2021
In an effort to relieve parents and boost talent engagement during the pandemic, I teamed up with FOX 5's Creative Services VP and Digital Media Manager to coordinate the production of our "Reading With Ron" Facebook series. In addition, I crafted weekly live mentions to promote each episode within the station's newscasts.
Black History Month Vignettes
Station Spots
2021
I acted as the main producer for FOX 5's 2021 Black History Month vignettes, which were created to honor prominent members of Atlanta's Black community. On this project, I was responsible for all research, copywriting, image sourcing, and post-production efforts.
Pressed Leaves
Independent Student Film
2018
As Producer of "Pressed Leaves", I partnered with Writer/Director Sam Beckham on each step of the production process. I offered input on script development and all creative decisions, while also individually managing the communication, organization, and fundraising for the project. This short film went on to earn two nominations at the Global Impact Film Festival. You can view the project in full here: https://drive.google.com/file/d/1I_l95Bm6TnPe2EWeJGqNRJucDFiaRsKi/view?usp=sharing
BIO
My name is Kelly Buckman. I'm a passionate media professional with 2.5+ years of experience in cross-platform video production, project management, copywriting, marketing, and — above all — storytelling. I'm a lover of writing, whether it be contracts or screenplays, and nurturing an idea from concept to product is my specialty.
My background in television has taught me how to incorporate effective messaging and quick problem-solving into every task that I accomplish. I'm always looking to utilize my creativity in exciting new ways — so please, don't hesitate to reach out!